Wishing to publicise his brand, an ambitious Ashley designed and built his own website and social media platforms from scratch: www.mysticmagiconline.co.uk
. With the launch of his online shop, magazine and media exposure soon followed with sales and commissions arriving from across the UK and eventually further afield: Australia, USA, Europe and even Hawaii!
Ashley’s designs were soon in demand with top stylists, photographers and fashion editors, appearing in Vogue, Tatler and Schön, along with commissions including on the catwalk for Paloma Faith’s stylist at The Clothes Show Live, BBC TV’s Strictly Come Dancing and European fashion spectacular, Zurich Energy Fashion Night.
Perhaps it was thanks to the celebrity performers on Strictly Come Dancing showcasing such spectacular headwear that Mystic Magic was also to receive a letter of interest from Kensington Palace!
Ashley’s work was recognised last year when he was nominated and became a finalist for Designer of The Year 2016.
Summer 2017 saw the launch of Mystic Magic’s first formal millinery headwear collection with many Mystic Magic couture pieces adorning a variety of prestigious summer events, including a hat design worn to the Ascot Dubai Cup.
The latest chapter in Ashley’s ever-evolving professional journey has seen Mystic Magic designs feature in a big budget science fiction film, The Arc of Nirvana, to be released next year. Whilst for top photographer Rankin, in his latest Hunger magazine fashion shoot, Ashley’s headwear is being modelled by ballet superstar Sergei Polunin.
To complement his mask and headwear designs, and at the request of many clients, Ashley has this autumn launched his label’s first full look collection: unique, extravagant, edgy and with, of course, the Mystic Magic twist!