Pepe
Pepe Jeans - Dua Lipa
04/03/19 20:15 Filed in: What's On | Pepe Jeans
PEPE JEANS LONDON ANNOUNCES DUA LIPA AS GLOBAL BRAND AMBASSADOR Pepe Jeans, the legendary British denim brand is delighted to announce a new partnership with Dua Lipa, one of the most successful musical artists and style icons of her generation. Following in the footsteps of fashion icons and Hollywood stars, Dua Lipa begins her new role by starring in the Spring/Summer 2019 campaign for Pepe Jeans, photographed by David Sims.
The campaign itself is a celebration of the heritage of Pepe Jeans, which was one of the first British brands to bring a distinct fashion perspective to the world of denim in 1973. Fresh-faced and effortlessly poised, Dua Lipa is photographed in black and white wearing a range of classic denim pieces. An emphasis on strength, natural beauty and the timeless appeal of denim takes precedent in both the campaign and the collection itself.
At 23, Dua Lipa has taken the music world by storm and become a fashion icon for her millions of fans. After releasing her self-titled debut album ‘Dua Lipa’ in 2017, she made history when nominated for five categories at the 2018 Brit Awards - the first female to receive so many nominations. She was awarded ‘Best British Female Solo Artist’ and ‘Best British Breakthrough Act’. For the last two years, Dua Lipa has also been the most streamed female artist in the world. She continues to break records — the music video for her hit single ‘New Rules, her anthem for female empowerment, gained more than a billion views on YouTube, making her the youngest female artist to hit this target. ‘One Kiss’ Dua’s collaboration with Calvin Harris became the biggest selling single of 2018 in the UK and she has sold over 40 million singles and over 3.4 million albums worldwide. And the awards keep coming with Dua winning two Grammys for “Best New Artist” and “Best Dance Recording” with Silk City for their massive hit “Electricity” at the 61st Annual Grammy Awards and another Brit Award for “Best British Single” for “One Kiss”, her track with Calvin Harris at the 2019 Brits Awards.
Dua Lipa and Pepe Jeans are a perfect fit in more ways than one. Both were born in London and have become symbols of idiosyncratic British style. Long before joining Pepe Jeans, Dua Lipa was a fan of the brand’s advertising campaigns as a teenager.
“Dua Lipa is one of the world’s fastest rising stars and has a style which perfectly fits the Pepe Jeans brand DNA “ said Mark Blenkinsop CMO. “The partnership marks a new milestone for the Pepe Jeans brand as we look to consolidate the brand presence in Europe and seek strategic growth in new markets, 2019 promises to be an exciting year for both Dua Lipa & Pepe Jeans as we will announce a number of initiatives to excite & engage consumers and the B2B trade customers”
The inaugural campaign is photographed by David Sims, the British photographer who began his career photographing musical icons including David Bowie, Nirvana, Bjork and Courtney Love and has since shaped the imagery of titles including Vogue, The Face and i-D. Sims previously photographed Daria Werbowy and Ashton Kutcher for a Pepe Jeans campaign in 2005, joining an illustrious list of photographers who have worked for the brand, including Steven Meisel, Bruce Weber, Steven Klein and Mario Sorrenti. The London-based photographer’s modern vision of beauty and style made him the perfect choice for working with Dua Lipa and Pepe Jeans is pleased to continue its collaboration with Sims.
#DuaforPepe #MyPepeJeans @pepejeans pepejeans.com
Lonely monkey finds his Val-entine
16/02/15 13:45 Filed in: charity
An embrace with Valerie ends a lifetime of loneliness for rescued Pepe
Lima, Peru: The tale of Pepe, a spider monkey rescued from a circus in world-famous holiday destination Cusco, by London-based Animal Defenders International (ADI) has gripped animal lovers around the world.
The intelligent, playful monkey had been kept alone and chained by the neck for eight years. The circus had snapped off Pepe’s canine teeth so that he could not defend himself, and the world’s leading veterinary dentist had to be flown in to repair the damage. Now, in the most moving chapter of his story so far, Pepe has finally been reunited with his own kind.
ADI has been assisting the Peruvian authorities to enforce their ban on the use of wild animals in circuses, as well as with the relocation of animals seized from the illegal pet trade – a mission called Operation Spirit of Freedom. In January, the ADI rescue centre outside Lima received Valerie, a young, illegally-trafficked spider monkey who was being used for entertainment in a restaurant.
For Valentine’s Day, ADI has released the heart-warming images of Pepe meeting Valerie for the first time, and their joy as they begin to play and chatter to each other:
ADI President Jan Creamer said “Pepe is a gentle soul with a big heart and we are absolutely thrilled to see him and Valerie together knowing they both spent so many years alone – it was a very emotional moment. Pepe has been incredibly affectionate with all of us, but we knew that what he really needed was someone of his own kind to love.”
“We urgently need funds for the habitats in the Amazon to make the forever homes for Pepe, Valerie and the other monkeys we have rescued. They deserve their own happily-ever-after. Just £6 will help give Pepe and Valerie the perfect happy ending.”
ADI has a temporary rescue centre just outside Lima, with a full time veterinary team acting as a hub for Operation Spirit of Freedom in Peru. ADI is caring for 21 lions and over 20 other native wild animals there – mainly monkeys. ADI will be relocating all of the animals to permanent homes in the next two months including flying the 21 lions plus 9 other lions from Colombia, to a sanctuary in Colorado, USA.
As part of the rehabilitation programme, ADI experts assess the individual animals and form family groups so they can be rehomed together. Prior to their emotional union, Pepe and Valerie had reached out to each other and held hands through the bars of their neighbouring enclosures. Then under the watchful eyes of the ADI team, the two monkeys were allowed to meet.
All of the native wildlife rescued during ADI’s Operation Spirit of Freedom, including Pepe and Valerie, will be relocated to sanctuaries in Peru’s Amazon forests but ADI must first construct the jungle habitats that will be their homes.
Jan Creamer, “The current care, relocation and habitat construction costs for this important rescue operation are enormous, but we hope that if Pepe and Valerie’s story touches people’s hearts this Valentine’s Day they will help put right the wrong done to these animals at the hands of people.”
Please donate to help ADI build Pepe and Valerie a new home in the Amazon here >>> LINK (UK)
Find out more about ADI’s Operation Spirit of Freedom here >>> LINK